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Dove's 'Beauty Patch' Makes Women Feel Gorgeous but There's a Catch

 
Dove's 'Beauty Patch' Makes Women Feel Gorgeous but There's a Catch
Posted April 10th, 2014 @ 9:30am

What if you could take a drug that would make you more beautiful -- or at least feel more beautiful? A new Dove ad teases that question with RB-X, a "beauty" patch. As part of a clinical trial, women wear the patch and keep a video diary recording their thoughts about how they feel from day to day.  

Not long ago... there was a Dove ad that compared how women see themselves with how a stranger sees them? 

After the experiment the women report feeling like they've had a life-changing experience, more daring with their looks, and  feel like they've uncovered a more confident part of themselves.

THE CATCH:  The researcher reveals what's really in the patch: NOTHING!!!

IT'S ALL IN OUR MINDS LADIES.....WHAT'S WRONG WITH US!!!??

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