People are outraged over the new Pepsi commercial featuring Kendall Jenner. The "Live for Now Moments" video that was released on Tuesday, shows protesters gathering together and walking the streets with signs toward a group of cops. Jenner, watching while on a photo shoot, decides to join the others in protest and hands an onlooking cop a Pepsi. He pops the can, takes a sip, grins, and everyone rejoices in dance.
Reactions to the commercial has so far been mainly negative, saying that the commercial is exploiting the Black Lives Matter movement. Twitter users calling the ad "disrespectful" and "insensitive" point out the fact that the commercial was released on the 49th anniversary of Martin Luther King Jr.'s assassination. Others have compared the imagery of Jenner and the cop to Leshia Evans interaction with the cops in Baton Rouge before her arrest.
While backlash continues to pour in, Pepsi released a statement to Adweek defending their ad, "This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that's an important message to convey."