Women in China have reportedly spent over $39 million in the last month on virtual boyfriends that they “date” in a mobile game called Love and Producer. The object of the game is to save your “late father’s” production company from financial ruin by reviving a television show. In the process, you have to develop and maintain a romantic relationship with four different male characters who are being considered as stars for the show.
The game launched in December, has been downloaded seven million times and counts approximately four million daily active users. On its biggest day it grossed $3.9 million. At least breaking up is easy!