Kentucky Fried Chicken stores in the UK were closed recently due to a "Chicken Shortage". Outtraged fans of the fast food chain did what any angry mob does, they hit social media with the tag #chickencrisis.
In a hilarious response, KFC apologies and explained the situation in a genius marketing piece, where they re-arranged their letters on the famous Chicken Bucket.
They went on to respond to complaints in the same witty fashion:
A few more awesome tweets about the fast food chain "Crisis"...