Rihanna's company asked three breast cancer "survivors and thrivers" to be part of the brand's new campaign in support of Breast Cancer Awareness Month. The women modeled new styles from a capsule collection that will benefit a charity founded by Rihanna in 2012, the Clara Lionel Foundation. According to a press statement, 'the lingerie brand will donate up to $250,000 to help fund research and support Black people diagnosed with breast cancer.'
'The Savage X Fenty campaign was affirming of my experience as not just a breast cancer survivor but all of my intersections of identity as a Black, queer, non-binary femme,' Model Ericka Hart, via CNN Style. The campaign also strives to bring attention to "unfair disparities" in America's health care system. According to the CDC, data from 2005-2009 revealed that Black women were 41% more likely to die from breast cancer than White women. 'I know now that black women will be heard in regards to our health and our healing,' Model Ericka Hart, via CNN Style. 'I hope these images convey to you all that there's work to do and that starts with listening to young women who look like me.'