Co-founder of dating app LUCK wants to make sure men are putting their share of effort into online dating.
LUCK offers three different kinds of swipes - a right swipe is a serious interest, down swipe is a “fun” swipe, and then there’s the classic left swipe for no. People only end up matching with each other if they’ve swiped the same way on each other. Then, it gets even trickier. The first round of messages happens with a limited keyboard - giving you a sort of puzzle to unlock to chat with people.
The hope is that guys who really want the conversation to happen will work hard at the few steps they have to get through to get to their matches.