Bob Deerin is the President and CEO of Prime Life Fibers, which he founded 15 years ago. In order to develop products that would truly help people, Bob spent more than a decade researching and refining his fabrication process and product line. What resulted were quality items that met the performance needs of his customers while still being fashionable, comfortable and affordable. After many years as a leader in the industry,
Bob is still the heart and soul of Prime Life Fibers. He works each day to ensure the company is consistently innovating and improving, creating newer, better products to make life easier for his customers.