Kellogg's Rips Off Honey Nut Cheerios to Get Revenge on General Mills

You might not remember because in this day and age, January feels like it was 14 years ago, but back in January, General Mills released a new cereal called Lucky Charms Frosted Flakes.  It was a mash-up of, well, Lucky Charms and Frosted Flakes.

But . . . General Mills doesn't actually make Frosted Flakes, Kellogg's does.  General Mills just took advantage of the fact that "frosted flakes" can work as a generic term, and made their own version to go with the Lucky Charms marshmallows.

Well, it took Kellogg's almost a full year, but they just got their revenge.

They just announced Honey Nut Frosted Flakes, which LOOKS like a mash-up of Honey Nut Cheerios and Frosted Flakes.  Except, yep, General Mills owns Honey Nut Cheerios.

Honey Nut Frosted Flakes are scheduled to hit stores either later this month or early January. 

(Thrillist

 

 
 
Steve Wazz

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