Land O' Lakes announced earlier this year that it was changing the packaging on its products in honor of its 100th anniversary. As many have pointed out this week, the logo is noticeably missing the image of a Native American woman in its center that has been part of the packaging for 92 years.
Land O' Lakes quietly announced this change back in February, which was previously reported on by Modern Farmer. The post about the logo change does not explicitly mention the image's removal, but instead focuses on the packaging's other changes, which are meant to honor farmers.
"The new packaging will show up in a variety of ways, including through a new front-of-package design that features the phrase 'Farmer-Owned' above the Land O'Lakes brandmark, 'Since 1921' below it and a vibrant illustration of land and lakes," the statement read.
The original logo, which included the so-called "butter maiden," was created in 1928 and was then redesigned in the 1950s by Patrick DesJarlait, a member of the Red Lake Ojibwe tribe. The logo featured a Native American woman kneeling in grass while holding up a stick of Land O' Lakes butter, and in recent years, packaging had also changed to simply a headshot of her, depending on the product.